Who we are

Sweet Fragrance is a registered Non-Profit-Company (NPC). We are passionate about mentoring and empowering women to propel in life by intentionally journeying with women from all different backgrounds and spheres of life, on a one-on-one basis.

It all started in 2014 when the founder, Tarryn Le Roux, discovered her passion through the mentorship of 12 ladies over a period of three years. Towards the end of 2016 the vision ignited and the name Sweet Fragrance was birthed. 

Our Vision

Sweet Fragrance’s vision is to intentionally work with women from various walks of life, holistically: the body, mind, soul and spirit.  We want to equip these women to reach their full potential in every aspect of their lives through mentorship and practical assistance that will enable them to achieve their individual goals.

Through teaching women life-changing skills their confidence will increase, believing that they have something to offer the world. When women are empowered, the aim is that they will go on to empower other women and the next generation with the skills they have been taught. This will create a chain reaction, with positive results in every generation.     

We want to embed women with a voice, who contribute to society, and who have a fundamental understanding of their self-worth and their unique abilities. We want them to become women who are mentors, entrepreneurs, radical world changers and by that changing the scope as to male dominance in Africa.         

Our Mission

Our mission is to equip women to become self-actualised by integrating holistic intervention. How will we do this? By focusing on the mind, body, soul and spirit. We, at Sweet Fragrance, have the core belief that if these four aspects are in harmony we will live healthier, happier lives which will spill over into every domain of our lives.

We will empower the body through various fitness classes, so that women can look and feel their best. The mind is an essential part of reaching your full potential and if our thought patterns are muddled, the rest of our lives will be impacted, largely. For this reason Sweet Fragrance has a counselling team that will equip you with whatever emotional/cognitive struggles you may endure. We also need healthy souls to live a complete, happy life. For this reason we have wonderful mentors and inspirational speakers that will speak into your lives and equip you with tools needed to face life’s challenges. Lastly, we have the spirit which ties together with all of the previous aspects. We need to ensure our belief system is intact, whatever belief system you find yourself in, it is essential that you have beliefs, values and morals that you attain and strive for. When all four of these domains are nurtured, we will feel healthier, happier and more fulfilled. 

When they come in, who are they?

Our target audience for Sweet Fragrance is women aged 17-35. As a team we want to empower women from different walks of life, no matter their socio-economic group, ethnicity, language, religion, etc. We at Sweet Fragrance would gladly walk alongside you and celebrate your uniqueness and what you as a woman have to offer the world.

In today’s world, women face many challenging trials and tribulations: mistreated, ashamed, abandoned, unskilled, underprivileged, women with feelings of hopelessness, worthless, etc. At some stage in our lives we all will feel one of the above-mentioned feelings or find ourselves in these circumstances. If you find yourself in a place of need Sweet Fragrance is here to guide you and walk alongside you, whatever your struggles.